Okay, okay… this is about miles and other travel related points and such… so who cares about points for Broadway shows and other theatre stuff? You do!
Let me explain why you care… because in addition to gaining showpoints… you also have the ability to earn USAir or Delta miles or Starwood Starpoints. This can be done two ways… either by actually buying show tickets in certain cities (currently only; New York, Los Angeles, San Diego, San Jose, Charlotte and Durham participate) or through answering trivia questions. Granted the trivia questions will get you maybe 10 points or miles a week but it is is good way to prevent your miles from expiring. Also if you are into theatre shows in those cities you could also use the show points for tickets and discounts instead of miles if you prefer.
Here are the links: